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Tendering for the Legal Profession

with Mark Frost

Tendering can be a major opportunity for law firms to win new business or compete for larger contracts, but in order to do so, it is crucial that you understand the tender process and how to tender, as this will undoubtedly assist you and your firm submit winning proposals. Delivered by experienced lecturer Mark Frost, Managing Director of Tenders-UK; one of the most successful PQQ, tender and bid writing firms in the UK, this course will provide viewers with an overview of what tendering is and the various delivery/contracting models which ma ... See more

3

145 Users Enrolled

£ 60 +VAT

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Outsourcing for Solicitors

with Sue Edwards

Outsourcing may be considered for a variety of reasons including holidays, maternity leave and long-term illness. This course will examine why you may want to outsource and the over-riding principles of the SRA including risk assessments when using suppliers in this way.During this course experienced lecturer Sue Edwards will consider the following topics:· Why outsource? What can be outsourced? How will this affect your business practice?· SRA professional considerations and risk assessment· ... See more

136 Users Enrolled

£ 60 +VAT

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Applying Good Business Practice

with Mac Mackay

Providing sound legal advice and getting paid for it is a fundamental basis for the existence of every private legal practice – it is your raison d'être (literally: reason to be). However, in today’s legal climate it is no longer an option for individuals to sit in the office and wait for work to land on their desks. So, if you provide legal advice for clients then you are doing the marketing for the firm – if not for yourself!‘Applying Good Business Practice’ aims to give you the skills and ideas to help you make or keep ... See more

4.5

107 Users Enrolled

£ 80 +VAT

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Law Online - How Do We Compete

with Sue Edwards

Law firms of all sizes must adopt a cohesive approach to their on-line marketing if they are to survive and prosper during these tough times. Being able to differentiate your firm from your competitors on the internet will allow you to grow your market share significantly. This session will show you how.It is important to remember that online law is business which is profits oriented, not an extension of pro bono work plans, so firms should look to competing on features and benefits not on cost. The focus should be on how best to engage ... See more

256 Users Enrolled

£ 60 +VAT

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Internet Marketing of Legal Services

with Sue Edwards

This session is aimed at those who would like to create and implement a strategy to market their legal services online. Delivered by experienced lecturer Sue Edwards of Law Hound, this session will consider the following:· How legal professionals can bring in new work using online methods· Methods to develop web presence· Capturing the interest of visitors to your site· How to drive more traffic to the site · Disclaimers for downloadable information� ... See more

242 Users Enrolled

£ 60 +VAT

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IT Law and Cookie Legislation

with Sue Edwards

Delivered by experienced lecturer Sue Edwards of Law Hound, this course will be of interest to practitioners who wish to improve their knowledge of IT law and cookie legislation. Viewers will receive guidance on what cookies are, how and why they are used and how to opt out should you wish to do so.

211 Users Enrolled

£ 60 +VAT

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Getting Found Online

with Sue Edwards

Aimed at practitioners who would like to raise their firm’s profile, thereby making it easier for them to be found online by potential clients, this course will cover the following topics:· SEO and keyword analysis· Search tools· Content and link building· Driving visitors· Apps· Page rankings

5

241 Users Enrolled

£ 60 +VAT

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An Introduction to Social Media for Lawyers

with Sue Edwards

This course will provide viewers with the background to social media in terms of the various forms of social media available and how they work. Consideration will also be given to how your firm can benefit from social media, what to consider before entering the world of social media and how to determine which tool(s) will help you achieve the results you want.

187 Users Enrolled

£ 60 +VAT

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Twitter for Lawyers

with Sue Edwards

There is no doubt that Twitter is a useful tool which many businesses could benefit from, but only if you know how to use it effectively. During this course viewers will receive guidance on how to set up a Twitter account and profile and how you can develop an overall Twitter strategy and build a successful Twitter campaign. For those who would like to utilise Twitter to a greater extent, consideration will also be given to Twitter as a B2B and B2C marketing channel and how B2B companies can use Twitter to build client relationships.

140 Users Enrolled

£ 60 +VAT

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Facebook for Lawyers

with Sue Edwards

The essence of marketing is the ability to communicate the value of your services to clients. Facebook is a particularly popular tool which allows you to connect not only with current clients, but also to prospective clients which is vitally important if you are to increase sales and opportunities. This course will offer hints and tips on how to set up and promote you company’s page(s), how to advertise using Facebook, the best marketing practices to follow and how to measure and analyse your firm’s Facebook presence.

3

133 Users Enrolled

£ 60 +VAT

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Google Plus For Lawyers

with Sue Edwards

In its simplest form social media is a gateway for communication over the internet and enables people to communicate, exchange thoughts, ideas, photos, videos, views, news etc. Google+ which is powered by one of the world's strongest companies and can allow your firm to connect with people easily around the globe. This course will detail the benefits of Google+ in search engines, how to set up a Google+ business page and will consider best practice for marketing on Google+.

110 Users Enrolled

£ 60 +VAT

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LinkedIn For Lawyers

with Sue Edwards

With over 300 million members, LinkedIn describes itself as “the world's largest professional network with millions of members and growing rapidly.” This course will provide viewers with guidance on how to create a LinkedIn profile and use it to promote yourself and your business. Functionality such as creating groups, recruitment and advertising possibilities will also be considered in detail.

116 Users Enrolled

£ 60 +VAT

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Challenging Times

with Sue Edwards

To maximise your firm’s resources during this difficult time, a concise marketing plan and clear strategic objectives are essential. This course offers an overview of the issues facing law firms and the marketing solutions which can be used to overcome them.Consideration will be given to how firms can learn from the competition and use this information to their advantage, the pros and cons of fixed costs, services promotion and on and offline PR.Viewers will also be encouraged not to underestimate the business-like approach of the ... See more

4

196 Users Enrolled

£ 60 +VAT

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Market Positioning For Law Firms

with Sue Edwards

The concept of market positioning defines a law firm to its client base. Once you have a clear definition of your target market, it becomes much easier to assess marketing opportunities and decide whether or not to pursue them. This course takes you through a series of steps to define your own market position so that you understand the difference that this will make to the success of your business

145 Users Enrolled

£ 60 +VAT

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SEO (Search Engine Optimisation) for Law firms

with Sue Edwards

SEO is a process to improve your rankings among search engines such as Google in order to give your firm the best possible opportunity to be found on-line by existing and potential clients. This webinar will examine the following: Common marketing pitfalls practices make - good in theory, bad in practice Practical ways of marketing that avoids those pitfalls and increases your business. IT law and Cookie Legislation This webinar covers the following topics: Cookies and how they are used and common misunderstandings Practical interpretat ... See more

149 Users Enrolled

£ 60 +VAT

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Sales For Professionals

with Sue Edwards

Research has shown that law firms are 'markedly' worse at business development and client management than other professional services practices, however law firms must embrace the need for dedicated sales and marketing strategies if they are to maximise new business opportunities.One of the key tasks when formulating a sales strategy is to identify your client base and determine how large your target market is. This information will enable you to maximise revenue from existing clients and attract new business to your firm.This course ... See more

135 Users Enrolled

£ 60 +VAT

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Dignified Marketing

with Sue Edwards

In the post-Jackson era solicitors now face increased competition and unforeseen marketing challenges. This course will examine the changes brought about by Jackson and the impact this is having on marketing for your practice. It will also examine some of the mistakes that solicitors already make with regard to marketing activities and will look exactly at why what seems good in theory just won't work in practice. In addition, viewers will receive useful hints and tips on how to meet new marketing challenges, research new markets and how to cr ... See more

119 Users Enrolled

£ 60 +VAT

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Developing and Implementing a Realistic Marketing Plan

with Sue Edwards

All businesses need to engage in marketing activities to some degree, but for smaller businesses this can prove a unique challenge in terms of time, resources and budget. Primarily aimed at marketing for the smaller practice (6 lawyers or less), this course will outline the benefits and stages of marketing. It will also help viewers to develop and implement an effective marketing plan which will adequately meets their needs whether this consists of marketing on a budget, unique or specialised marketing or 'Client attraction' marketing.

4

128 Users Enrolled

£ 60 +VAT

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