Law Online - How Do We Compete
Law firms of all sizes must adopt a cohesive approach to their on-line marketing if they are to survive and prosper during these tough times.
Being able to differentiate your firm from your competitors on the internet will allow you to grow your market share significantly. This session will show you how.
It is important to remember that online law is business which is profits oriented, not an extension of pro bono work plans, so firms should look to competing on features and benefits not on cost. The focus should be on how best to engage and monitor online visitors.
Delivered by experienced lecturer Sue Edwards of Law Hound, this session will examine the rise of online legal providers and will consider why visitors to websites become clients, so you can utilise this information and develop your own marketing plan on and off line to generate more business.
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