Internet Marketing of Legal Services

Internet Marketing of Legal Services

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Course Overview

This session is aimed at those who would like to create and implement a strategy to market their legal services online.

Delivered by experienced lecturer Sue Edwards of Law Hound, this session will consider the following:

·         How legal professionals can bring in new work using online methods

·         Methods to develop web presence

·         Capturing the interest of visitors to your site

·         How to drive more traffic to the site

·         Disclaimers for downloadable information

·         Online research into client preferences

·         Clients and their browsing habits

·         Better rankings without huge budgets


What are the requirements?

  • Watch the recorded webinar and review the supporting documentation
  • This course provides 1 CPD point

Learning Outcomes

  • When used correctly, internet marketing will enable your law firm to compete on a level playing field with your competitors and may actually allow you to punch above your weight. This webinar will cover the following topics:

    • Take aim and fire, target markets and how to find them online
    • Importance of plain English and clearly written articles - gaining attention
    • Disclaimers and their rightful place
    • Resistance is useless - getting online within your comfort zone and practice culture
    • Content is king for SEO ( search engine optimisation)
    • Newsletter and article sign ups
    • Reaching out for leads and how to handle them as they come into your site
    • Delegation of work - its not all partner level work
    • Social media and how to use it as part of an internet marketing strategy

What is the target audience?

  • This course is suitable for all practitioners

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About Instructor - Sue Edwards

Susan Edwards is a solicitor and entrepreneur who founded Law Hound Ltd, an online organisation which has taken a fresh approach to supplying law and compliance training in a no-nonsense and commercial way.

Course Curriculum

Recorded Webinars

  • Webinar
    00:48:47

Documentation

  • Slides
     

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  • Price
  • £ 60