Dignified Marketing

Dignified Marketing

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Course Overview

In the post-Jackson era solicitors now face increased competition and unforeseen marketing challenges. This course will examine the changes brought about by Jackson and the impact this is having on marketing for your practice. It will also examine some of the mistakes that solicitors already make with regard to marketing activities and will look exactly at why what seems good in theory just won't work in practice.

In addition, viewers will receive useful hints and tips on how to meet new marketing challenges, research new markets and how to create new products from the services which you already provide.

What are the requirements?

  • Watch the recorded webinar and review the supporting documentation
  • This course provides 2.5 CPD points

Learning Outcomes

  • On completion of this course you will:

    • - Understand the importance of embracing new technology and how this can be used cost effectively to promote your law firm

    • - Be able to recognise and overcome the common challenges facing law firms

    • - Appreciate the importance of identifying and maintaining your firm’s marketing position

    • - Have considered the pros and cons of common marketing practices and be able to determine which option(s) best suits your firm’s needs

    • - Understanding what the pitfalls are when marketing and know how to avoid them

    • - Know how to develop a new marketing strategy or amend your existing strategy in order to increase business

    • - Be able to develop and implement a marketing plan which will increase your business without stretching your time, resources and budget

What is the target audience?

  • This course is suitable for practitioners of all levels


About Instructor - Sue Edwards

Susan Edwards is a solicitor and entrepreneur who founded Law Hound Ltd, an online organisation which has taken a fresh approach to supplying law and compliance training in a no-nonsense and commercial way.

Course Curriculum

Recorded Webinars

  • Part 1
  • Part 2


  • Notes - Part 1
    3 Page
  • Notes - Part 2
    4 Page


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  • Price
  • £ 60