Developing and Implementing a Realistic Marketing Plan

Developing and Implementing a Realistic Marketing Plan

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Course Overview

All businesses need to engage in marketing activities to some degree, but for smaller businesses this can prove a unique challenge in terms of time, resources and budget. Primarily aimed at marketing for the smaller practice (6 lawyers or less), this course will outline the benefits and stages of marketing. It will also help viewers to develop and implement an effective marketing plan which will adequately meets their needs whether this consists of marketing on a budget, unique or specialised marketing or 'Client attraction' marketing.

What are the requirements?

  • Watch the recorded webinar and review the supporting documentation
  • This course provides 1.5 CPD points

Learning Outcomes

  • On completion of this course you will:

    • - Understand the importance of embracing new technology and how this can be used cost effectively to promote your law firm

    • - Be able to recognise and overcome the common challenges facing law firms

    • - Appreciate the importance of identifying and maintaining your firm’s marketing position

    • - Have considered the pros and cons of common marketing practices and be able to determine which option(s) best suits your firm’s needs

    • - Understanding what the pitfalls are when marketing and know how to avoid them

    • - Know how to develop a new marketing strategy or amend your existing strategy in order to increase business

    • - Be able to develop and implement a marketing plan which will increase your business without stretching your time, resources and budget

What is the target audience?

  • This course is suitable for practitioners of all levels


About Instructor - Sue Edwards

Susan Edwards is a solicitor and entrepreneur who founded Law Hound Ltd, an online organisation which has taken a fresh approach to supplying law and compliance training in a no-nonsense and commercial way.

Course Curriculum

Recorded Webinars

  • Webinar


  • Notes
    14 Page
  • Evaluation
    1 Page


  • Price
  • £ 60