Applying Good Business Practice

Applying Good Business Practice

  • 2 ratings, 82 users enrolled

Course Overview

Providing sound legal advice and getting paid for it is a fundamental basis for the existence of every private legal practice – it is your raison d'être (literally: reason to be). However, in today’s legal climate it is no longer an option for individuals to sit in the office and wait for work to land on their desks. So, if you provide legal advice for clients then you are doing the marketing for the firm – if not for yourself!

‘Applying Good Business Practice’ aims to give you the skills and ideas to help you make or keep a client and enable you to provide significant value for yourself or your employer.

The course will discuss business plans and best business practices. This session will also consider what marketing is all about by taking a modern approach to ‘joined-up thinking’ from an individual case-worker perspective.

There is no doubt that the most effective business development approach is to grow your business from your existing client base – This online course will show you how each individual can develop their own business strategy to either develop their clients in to more profitable ones by ‘up-selling’ or through ‘cross-selling’ additional services from other parts of your firm.

What are the requirements?

  • Watch the recorded webinars and review the supporting documentation
  • This course provides 3 CPD points

Learning Outcomes

  • On completion of this course you will:
  • • Have a handle on the modern marketing mix and know how to make it work for you
  • • Be able to track how clients buy professional services and how to manage clients through the process
  • • Have developed targeted communication strategies that work
  • • Be able to sell more complex matters (up-selling)
  • • Know how to sell your colleagues to a client (cross-selling)
  • • Recognise how to engage in networking successfully
  • • See the place for social media

What is the target audience?

  • This course will be suitable for practitioners of all levels


About Instructor - Mac Mackay


Mac has a wealth of practical management experience running his own successful consultancy practice, and has been a popular lead speaker on the Datalaw SRA Management Course Stage One and Two.

He is author of Motivation, Ability & Confidence Building in People and Recruiting, Retaining & Releasing People both published by Butterworth Heinemann (2007). Mac is also a Chartered Manager and a qualified sports coach.

Course Curriculum

Recorded Webinars

  • Part 1
  • Part 2
  • Part 3
  • Part 4
  • Part 5

Supporting Documentation

  • Workbook
    38 Page


  • Price
  • £ 80