To maximise your firm’s resources during this difficult time, a concise marketing plan and clear strategic objectives are essential.
This course offers an overview of the issues facing law firms and the marketing solutions which can be used to overcome them.
Consideration will be given to how firms can learn from the competition and use this information to their advantage, the pros and cons of fixed costs, services promotion and on and offline PR.
Viewers will also be encouraged not to underestimate the business-like approach of the competition as this can be a key factor when clients consider who to choose.
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