CPD Library
Business Development - Sales and Marketing

Business Development - Sales and Marketing

Discover Datalaw's business development courses, the go-to resource for legal professionals looking to expand their knowledge in sales and marketing for business development. Our extensive courses offer the latest insights, carefully selected to equip solicitors, legal experts, and law firms with essential skills and strategies to thrive.

For those who value the convenience of online learning, our regularly updated online legal courses and webinars are tailored to fit your busy lifestyle. With intuitive navigation and engaging content, our training programs deliver a comprehensive learning experience, empowering you to craft effective business strategies and adopt best practices. Enhance your legal career with Datalaw's business development courses, and explore our broad selection of legal CPD courses to support your ongoing professional growth.

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Business Development - Sales and Marketing to get you started

Latest Releases Popular Courses

Applying Good Business Practice

Providing sound legal advice and getting paid for it is a fundamental basis for the existence of every private legal practice – it is your raison d'être (literally: reason to be). However, in today’s legal climate it is no longer an o ... See More

Mac Mackay

with Mac Mackay

4.5

107 Users Enrolled

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£ 80 +VAT

LinkedIn For Lawyers

With over 300 million members, LinkedIn describes itself as “the world's largest professional network with millions of members and growing rapidly.” This course will provide viewers with guidance on how to create a LinkedIn profile and use it ... See More

Sue Edwards

with Sue Edwards

116 Users Enrolled

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£ 60 +VAT

Google Plus For Lawyers

In its simplest form social media is a gateway for communication over the internet and enables people to communicate, exchange thoughts, ideas, photos, videos, views, news etc. Google+ which is powered by one of the world's strongest companies an ... See More

Sue Edwards

with Sue Edwards

110 Users Enrolled

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£ 60 +VAT

Marketing Your Immigration Practice

Delivered by experienced lecturer Sue Edwards of Law Hound, this course will offer guidance on how to successfully market an immigration practice. Consideration will be given to the various marketing techniques which viewers can utilise to ... See More

Sue Edwards

with Sue Edwards

136 Users Enrolled

View Course

£ 60 +VAT

Facebook for Lawyers

The essence of marketing is the ability to communicate the value of your services to clients. Facebook is a particularly popular tool which allows you to connect not only with current clients, but also to prospective clients which is vitally impo ... See More

Sue Edwards

with Sue Edwards

3

133 Users Enrolled

View Course

£ 60 +VAT

Developing and Implementing a Realistic Marketing Plan

All businesses need to engage in marketing activities to some degree, but for smaller businesses this can prove a unique challenge in terms of time, resources and budget. Primarily aimed at marketing for the smaller practice (6 lawyers or less), ... See More

Sue Edwards

with Sue Edwards

4

128 Users Enrolled

View Course

£ 60 +VAT

Newsletters or e-letters are an ideal way of keeping your firm’s name at the forefront of your clients’ minds and ensuring that they are fully aware of all the services that you have to offer. This webinar will discuss how a targeted n ... See More

Sue Edwards

with Sue Edwards

123 Users Enrolled

View Course

£ 60 +VAT

Twitter for Lawyers

There is no doubt that Twitter is a useful tool which many businesses could benefit from, but only if you know how to use it effectively. During this course viewers will receive guidance on how to set up a Twitter account and profile and how you ... See More

Sue Edwards

with Sue Edwards

140 Users Enrolled

View Course

£ 60 +VAT

Dignified Marketing

In the post-Jackson era solicitors now face increased competition and unforeseen marketing challenges. This course will examine the changes brought about by Jackson and the impact this is having on marketing for your practice. It will also examin ... See More

Sue Edwards

with Sue Edwards

119 Users Enrolled

View Course

£ 60 +VAT

Sales For Professionals

Research has shown that law firms are 'markedly' worse at business development and client management than other professional services practices, however law firms must embrace the need for dedicated sales and marketing strategies if they a ... See More

Sue Edwards

with Sue Edwards

135 Users Enrolled

View Course

£ 60 +VAT

SEO (Search Engine Optimisation) for Law firms

SEO is a process to improve your rankings among search engines such as Google in order to give your firm the best possible opportunity to be found on-line by existing and potential clients. This webinar will examine the following: Common marke ... See More

Sue Edwards

with Sue Edwards

149 Users Enrolled

View Course

£ 60 +VAT

Market Positioning For Law Firms

The concept of market positioning defines a law firm to its client base. Once you have a clear definition of your target market, it becomes much easier to assess marketing opportunities and decide whether or not to pursue them. This course takes ... See More

Sue Edwards

with Sue Edwards

145 Users Enrolled

View Course

£ 60 +VAT

All Business Development - Sales and Marketing

Showing 1 to 8 of 19 total results

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Applying Good Business Practice

with Mac Mackay

Providing sound legal advice and getting paid for it is a fundamental basis for the existence of every private legal practice – it is your raison d'être (literally: reason to be). However, in today’s legal climate it is no longer an option for individuals to sit in the office and wait for work to land on their desks. So, if you provide legal advice for clients then you are doing the marketing for the firm – if not for yourself!‘Applying Good Business Practice’ aims to give you the skills and ideas to help you make or keep ... See more

4.5

107 Users Enrolled

£ 80 +VAT

View Course

Law Online - How Do We Compete

with Sue Edwards

Law firms of all sizes must adopt a cohesive approach to their on-line marketing if they are to survive and prosper during these tough times. Being able to differentiate your firm from your competitors on the internet will allow you to grow your market share significantly. This session will show you how.It is important to remember that online law is business which is profits oriented, not an extension of pro bono work plans, so firms should look to competing on features and benefits not on cost. The focus should be on how best to engage ... See more

256 Users Enrolled

£ 60 +VAT

View Course

Internet Marketing of Legal Services

with Sue Edwards

This session is aimed at those who would like to create and implement a strategy to market their legal services online. Delivered by experienced lecturer Sue Edwards of Law Hound, this session will consider the following:· How legal professionals can bring in new work using online methods· Methods to develop web presence· Capturing the interest of visitors to your site· How to drive more traffic to the site · Disclaimers for downloadable information� ... See more

242 Users Enrolled

£ 60 +VAT

View Course

IT Law and Cookie Legislation

with Sue Edwards

Delivered by experienced lecturer Sue Edwards of Law Hound, this course will be of interest to practitioners who wish to improve their knowledge of IT law and cookie legislation. Viewers will receive guidance on what cookies are, how and why they are used and how to opt out should you wish to do so.

211 Users Enrolled

£ 60 +VAT

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Getting Found Online

with Sue Edwards

Aimed at practitioners who would like to raise their firm’s profile, thereby making it easier for them to be found online by potential clients, this course will cover the following topics:· SEO and keyword analysis· Search tools· Content and link building· Driving visitors· Apps· Page rankings

5

241 Users Enrolled

£ 60 +VAT

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An Introduction to Social Media for Lawyers

with Sue Edwards

This course will provide viewers with the background to social media in terms of the various forms of social media available and how they work. Consideration will also be given to how your firm can benefit from social media, what to consider before entering the world of social media and how to determine which tool(s) will help you achieve the results you want.

187 Users Enrolled

£ 60 +VAT

View Course

Twitter for Lawyers

with Sue Edwards

There is no doubt that Twitter is a useful tool which many businesses could benefit from, but only if you know how to use it effectively. During this course viewers will receive guidance on how to set up a Twitter account and profile and how you can develop an overall Twitter strategy and build a successful Twitter campaign. For those who would like to utilise Twitter to a greater extent, consideration will also be given to Twitter as a B2B and B2C marketing channel and how B2B companies can use Twitter to build client relationships.

140 Users Enrolled

£ 60 +VAT

View Course

Facebook for Lawyers

with Sue Edwards

The essence of marketing is the ability to communicate the value of your services to clients. Facebook is a particularly popular tool which allows you to connect not only with current clients, but also to prospective clients which is vitally important if you are to increase sales and opportunities. This course will offer hints and tips on how to set up and promote you company’s page(s), how to advertise using Facebook, the best marketing practices to follow and how to measure and analyse your firm’s Facebook presence.

3

133 Users Enrolled

£ 60 +VAT

View Course

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