Newsletters or e-letters are an ideal way of keeping your firm’s name at the forefront of your clients’ minds and ensuring that they are fully aware of all the services that you have to offer. This webinar will discuss how a targeted newsletter can promote your firm’s goals and ultimately increase business.
During this session, experienced lecturer Sue Edwards will consider the following:
· Segmented lists and why law firms need to use them
· The look, feel and content of a successful newsletter
· Suppliers and how to choose them - including in-house options
· Design and content outline
· Less selling, more information - plain English
· Staying connected, inviting the approach
· Frequency and consistency
· Low level PR for your firm - the in-house newsletter
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