How to Make and Keep a Customer
The course title comes from the prolific management writer Peter Drucker – he used the phrase to define the sole purpose of business.
On any management course for lawyers, when asked, some 95 per cent of delegates confirm that the ‘purpose’ of their firm is to ‘make money’! And by this term most mean ‘profit’ – i.e. that amount of money left after paying for the costs of trade (over a given time period). So far, so obvious!
But that ‘purpose’ is worthy of some analysis… that purpose cannot be fulfilled until we are able to make a customer (bring their needs to our door) or keep a customer (develop loyalty or have them make a recommendation).
This course aims to show you how.
BSc(Hons) DipM MCIM PCertM CMgr MCMI MBA
Mac has a wealth of practical management experience running his own successful consultancy practice, and has been a popular lead speaker on the Datalaw SRA Management Course Stage One and Two.
He is author of Motivation, Ability & Confidence Building in People and Recruiting, Retaining & Releasing People both published by Butterworth Heinemann (2007). Mac is also a Chartered Manager and a qualified sports coach.
Written and recorded by Mac Mackay, DAWLAW
Do you want to continue your session?