Persuasive Negotiations

Persuasive Negotiations

  • 2 ratings, 102 users enrolled

Course Overview

Being persuasive and being adept at negotiating are two very different things; when used correctly both skills can be very effective, but wouldn’t it be even better if you were a persuasive negotiator?


Exploring the everyday ways that people influence each other, management consultant and expert lecturer Mac Mackay will detail what the ‘Science of Persuasion’ is and how this can be used to your advantage.

Ideal for those seeking to hone their persuasive and legal negotiation skills, this course will break the art of negotiation down into simple steps which viewers can easily adapt to situations in their professional and personal lives.


Consideration will also be given to objection handling, a crucial aspect of persuasive negotiation, and the tactics which you can employ to address the other party’s objections and thereby prevent your negotiations from being derailed.

What are the requirements?

  • Watch the recorded webinar and review the supporting documentation
  • This course provides 0.5 - 1 CPD point (depending on length of time spent reviewing the supporting documentation).

Learning Outcomes

  • On completion of this course you will:
  • • Appreciate the difference between persuasion and negotiation
  • • Be able to identify situations where you can utilise your persuasive skills
  • • Recognise trading opportunities and know how to negotiate accordingly

What is the target audience?

  • This course is suitable for practitioners and law firm employees of all levels

About Instructor - Mac Mackay


Mac has a wealth of practical management experience running his own successful consultancy practice, and has been a popular lead speaker on the Datalaw SRA Management Course Stage One and Two.

He is author of Motivation, Ability & Confidence Building in People and Recruiting, Retaining & Releasing People both published by Butterworth Heinemann (2007). Mac is also a Chartered Manager and a qualified sports coach.

Course Curriculum

Recorded Webinar

  • Webinar

Supporting Documentation

  • Notes
    15 Page
  • Slides
    8 Page


  • Price
  • £ 60